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Thursday, April 8, 2010

No budget for marketing your small business?

Small businesses often have no budget for a marketing department. In fact both owners and staff are stretched to the max just keeping up with the day to day business and doing what directly affects their bottom line. Therefore as a small business owner, you can choose to hire a virtual assistant to help you with your marketing tasks, especially if you intend to use social media for marketing.

Online marketing can be very cost-effective although it requires creativity and time. Once you get the hang of it and really put in the effort, online marketing can bring your business great referrals and increase your profits. There are many techniques and tools available.

Here are some of the things a virtual assistant can do to help you with online marketing:

• Manage website or blog- the company’s website or blog can be one of the most important sources of information about the company and its products online. Whenever someone needs information about your business or your products online, the person can simply visit your blog or website to get information. The virtual assistant can help you with all of the tasks related to managing a website or blog. The VA can create content related to your website or update products in your shopping cart.

• Do article marketing- the virtual assistant can write and submit articles so that more people can find your website through the articles. Publishing 2-5 articles per week can have a major effect on your website traffic and can also help you build a good reputation in your niche market.

• Your virtual assistant can be your representative posting information and engaging other people through online forums.

• Create interesting videos: You can hire the VA to create scripts and gather materials for your video.

• Email marketing - can be effective in business if done properly.

• Create and maintain social media presence on networks such as LinkedIn, Facebook and Twitter.

A competent virtual assistant becomes fully immersed in your business and can quickly become familiar with topics of interest to your target audience. Also we know the tricks and tips to finding good material online to add value for your clients and engage them in your subject matter.

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