Here is a link to an excellent article at Entreprneur.com on how you can promote your business using Facebook Fan Page. Some Highlights:
A Facebook Fan Page:
- Establishes another outpost for your business on the web.
- Drives Traffic to Your Website (You can also create cross traffic by adding a Facebook widget linking your site to your Fan Page.)
- Allows you to engage with your community easily and for free.
- Strengthens customer relations
- Allows you to keep pace with the competition free of charge.
For complete text, see the article link below. The article is by Mikail Belicove (who co-authored The Complete Idiot's Guide to Facebook).
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