Service professionals – especially women - view their blog as an outlet for sharing their thoughts and their knowledge. And that’s it. If the way you view your blog is an outlet for your thoughts and your knowledge, than this is what it is going to be.
But if you also want to attract clients with your blog, you need to start viewing your blog and your blog posts differently. You want to view your blog as a tool that you use for both sharing your thoughts and your knowledge AND for inviting potential clients to learn more about your business.
To do that, first, use your blog to share – you share your knowledge, you share information, you share your expertise. However if you do not share information about your products and services, You are not doing a good job sharing EVERYTHING that your target market needs, When someone comes to your blog and reads your blog post, there are two possible outcomes:
1) Your blog post has helped them solve the problem they were having, and they are happy about that. This is great, this is one of the reasons you are blogging, you want to help your target market solve their problems!
2) But more often than that your target market wants more. After people in your target market have read your blog post, they want to know how what you are sharing and teaching can apply to them, to their lives, to their businesses, to solving their problems. And in order to learn that, they will start looking for help from you, which means they will start looking for your products and services.
Now, what if they are looking for how you can help them, but your blog does not list any of this information? In this case it is actually a DISSERVICE that you are doing to your target market by not providing information about your newsletter and your products and services on your blog.
So revolutionize how you are thinking about your blog. Once you start using your blog to both SHARE information and SHARE your products and services, you are going to create much more awareness about your business. And awareness leads to more engagement from your blog readers and engagement leads to more clients. When your blog readers know you and when they know what you offerings are, they are much more likely to do business with you.
